This year’s Go Blonde festival will offer a theme-based party called “Some Like it Hot,” a competition for impersonators of Marilyn Monroe, the parade and show, a concert with performances by blonde divas, and the concluding event – the Pink Party.
The event, originally conceived to uplift the public mood during the country’s economic crisis is rapidly becoming a major tourist attraction for the whole region, and is expected to generate significant donations for Latvian child charity.
Marika Ģederte, President of the Latvian Association of Blondes, organiser of the event says: “Blondes in Latvia are a unique brand. This year’s festival will make a substantial contribution toward Latvia’s tourism sector. Go Blonde will soon be as important a project for Latvia as the carnivals in Brazil and Italy which are of great interest to thousands of tourists.”
The Latvian Association of Blondes focuses primarily on charitable events. Unique T-shirts for this year’s festival will be sold, with part of the profits to be devoted to charity projects. The association organises the “Princess Camp” for mothers with children with special needs, and it organises a Christmas charity event for children.
Last year’s blonde parade in Riga attracted global media attention, presenting Latvia in a positive way – “Latvia has found a way to fight against the crisis.” German TV 1 produced a documentary on the Latvian Association of Blondes. The parade was presented in major lifestyle magazines such as Marie Claire in the United States and Grazia in England.
Customers who booked "Go Blonde Festival" also experienced the following: