The acronym KISS (“Keep it simple, stupid”) as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.
We are having a spring clean of complexity – striving for simplicity and consistency in our operations and our brand.
Brands have to be striking and consistent. The best brands out there have opted for solely 2 to a maximum 3 different colours (exception Google)…hence we have evolved Travel Out There’s logo to utilise only 2 colours! We are in the process of updating this logo on our various marketing platforms.
Secondly – according to our mission and vision. We are striving to become come a global company. Hence we are in the process of merging our local Riga operation and brand – Riga Out There (facebook page etc – Riga Out There) into our global brand Travel Out There.
Thirdly – we did experiment with asking for a commitment fee for our Monthly Talk. But after much deliberation we felt it would be best for people to donate what they felt was the ‘value of the event’ to a great cause.
The cause that we will be supporting for all our monthly events will be Supportmark.
Travel Out There will be doing what they can to help with Supportmark’s single goal of Making Cancer Yesterday’s News!
1 in 2 people will be impacted by cancer in their lifetime. The issue is this is not just a statistic, it’s a reality, and if we leave it to others it will never get addressed. The impact investment generated from these events will support the work of research into cancer.
Travel Out There will donate all income generated from their monthly talks to Supportmark. Through the commitment to carry a Supportmark all money raised will go directly to the Institute for Cancer Research (ICR), the largest biometric research institute in Europe focussed exclusively on cancer research.
By defining a more simple and striking purpose, we are confident this will help, not only our clients, but also Travel Out There to attract and retain the best talent.