KISS – Keep it Simple, Stupid.. It is time for a SPRING CLEAN

The acronym KISS  (“Keep it simple, stupid”)  as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.

 

We are having a spring clean of complexity – striving for simplicity and consistency in our operations and our brand.

 

Brands have to be striking and consistent. The best brands out there have opted for solely 2 to a maximum 3 different colours (exception Google)…hence we have evolved Travel Out There’s logo to utilise only 2 colours!  We are in the process of updating this logo on our various marketing platforms.

 

07---TOT-BRAND---update-2018

 

Secondly – according to our mission and vision.  We are striving to become come a global company. Hence we are in the process of merging our local Riga operation and brand – Riga Out There (facebook page etc – Riga Out There) into our global brand Travel Out There.  

 

support mark

 

Thirdly – we did experiment with asking for a commitment fee for our Monthly Talk.  But after much deliberation we felt it would be best for people to donate what they felt was the ‘value of the event’ to a great cause.

The cause that we will be supporting for all our monthly events will be Supportmark.

What:

Travel Out There will be doing what they can to help with Supportmark’s single goal of Making Cancer Yesterday’s News!

 

Why:

1 in 2 people will be impacted by cancer in their lifetime.  The issue is this is not just a statistic, it’s a reality, and if we leave it to others it will never get addressed. The impact investment generated from these events will support the work of research into cancer.

 

How:

Travel Out There will donate all income generated from their monthly talks to Supportmark. Through the commitment to carry a Supportmark all money raised will go directly to the Institute for Cancer Research (ICR), the largest biometric research institute in Europe focussed exclusively on cancer research.

 

By defining a more simple and striking purpose, we are confident this will help, not only our clients, but also Travel Out There to attract and retain the best talent.  

Travel Out There will invest 50,000 Euros in Live Buzz Start Up.

Live Buzz

“We have two ears and one mouth, so we should listen more than we say” – Zeno of Citium

The ancient Greek philosopher already figured this out 300 years before Christ. Yet, getting people to listen, or to think before they speak, is still as big a challenge in today’s world.

That is why Travel Out There are happy to announce our investment in the Live Buzz start up.

What is LiveBuzz?

Live Buzz aims to improve communication within organisations and in the home.  A device where you can remotely buzz your colleague or partner should they be talking too much. The buzz comes in the form of an electric shock and can be remotely activated by a colleagues device. Our CEO Austin Nicholas believes the device can help people become better leaders by simply ensuring everyone gets their fair say.

The concept of Livebuzz was created in Tallinn by Eric Hints, the founder of Loquiz (a platform for creating interactive location based team games).

The device evolved from playing the city code game. We noticed repeatedly how some team members were dominating the game and did not give their team members a chance to say a word” Eric explains and continues ”During one game a woman got so annoyed with her colleague constant babbling that she threw an empty bottle she had in her hand in the colleagues head… And the man was quiet for the rest of the game! That’s when I realized that there is a need for something like Livebuzz”.

“They thought I was crazy”

At first, Eric’s colleagues and friends thought he was crazy. Who would voluntarily wear an electric shocker on their wrist? And how would an electric shock help to improve the communication?

But Eric went ahead and developed a prototype which he then gave a few organizations in Latvia and Estonia to try out. The response was above expectations.

”We tried the device during our weekly meeting, and the effect was amazing. The ones that usually do all the talking were reminded to give the others a chance to speak. People that usually never utter a word, was all of a sudden coming with inputs. And we even managed to keep the meeting half an hour shorter!” Says Andris Jansons, CEO of EstIQ, one of the companies that got to try out the device.

Laura Kask, who also got to try the device, was equally thrilled. “This device should be used in politics. Just imagine how different the world would look if politicians learned to listen better!”

Works just as good at home

Originally meant to be used to improve communication in companies and organizations, Travel Out There’s CEO Austin decided to try it at home as well.

”I have a tendency to talk too much sometimes, and my girlfriend often points this out. So I decided to put on a bracelet and gave her one as well.. and well, let’s just say that she was delighted. I’m not sure I will ever get to take this off again” Austin laughs.

Travel Out There has been working closely with Loquiz during last year, and are now happy to continue to develop the partnership between the two companies.

As a special promotion Travel Out There has decided to give away five LiveBuzz’s for free. All you have to do is like this our post on facebook and we will pick a lucky winner!