Convention Bureaus versus Travel Out There!

Convention Bureaus

Convention Bureaus are often very ‘straight laced’ – for a dynamic and innovative perspective of a destination perhaps seeking the advice of a local partner might be more effective?

Convention Bureaus Background Info

What are they?
They are commonly established to promote a city, region or country in order to increase the number or visitors – predominantly targeting business travellers.

Why do they exist?
They are often directly responsible for marketing the destination brand through travel and tourism “product awareness” to visitors.

Who works there?
Convention Bureaus are often funded by the state in combination with private stake holder investments.

Where do they work?
Convention bureaus represent the majority of MICE destinations across the world.

When did they start?
50 years ago, Switzerland founded the world’s first national convention bureau.

Questions you have to ask yourself when thinking of asking a Convention Bureau for assistance?

1) Am I dealing with a commercial or state run institution?

2) Will they offer me impartial advice and recommendations – often they have to recommend and strike targets set by their associated stake holders?

3) How much will ‘internal politics’ within the destination influence the information that I will receive?

4) How creative and innovative can a Convention Bureau be when having to work to tight guidelines and stipulations set from the powers above. Often Convention Bureaus have a very hierarchal structure and key decisions have to be made from the top.

5) Will they provide me with the ‘personal touch’ that my client requires?

6) Will they maintain a continuous presence throughout my experience?

7) Will they care so much about all the little things that count?

8) Are they more interested in the qualitative as well as the quantitate results.

9) Do they care so much about my enquiry? Convention Bureaus are often not financially incentivized to go that extra mile to satisfy the client. Agencies that rely solely on recommendation need to try harder to stand out from the competition.

10) Will the Convention Bureau provide me the full experience of the destination or just offer a specific service? Are they too much about the ‘talking’ and not enough about the ‘walking’?

Travel Out There believe that “Transparency is the new currency of trust”!

austin (141 Posts)