KISS – Keep it Simple, Stupid.. It is time for a SPRING CLEAN
The acronym KISS (“Keep it simple, stupid”) as a design principle noted by the U.S. Navy in 1960. The KISS principle states that most systems work best if they are kept simple rather than made complicated; therefore simplicity should be a key goal in design and unnecessary complexity should be avoided.
We are having a spring clean of complexity – striving for simplicity and consistency in our operations and our brand.
Brands have to be striking and consistent. The best brands out there have opted for solely 2 to a maximum 3 different colours (exception Google)…hence we have evolved Travel Out There’s logo to utilise only 2 colours! We are in the process of updating this logo on our various marketing platforms.
Secondly – according to our mission and vision. We are striving to become come a global company. Hence we are in the process of merging our local Riga operation and brand – Riga Out There (facebook page etc – Riga Out There) into our global brand Travel Out There.
Thirdly – we did experiment with asking for a commitment fee for our Monthly Talk. But after much deliberation we felt it would be best for people to donate what they felt was the ‘value of the event’ to a great cause.
The cause that we will be supporting for all our monthly events will be Supportmark.
What:
Travel Out There will be doing what they can to help with Supportmark’s single goal of Making Cancer Yesterday’s News!
Why:
1 in 2 people will be impacted by cancer in their lifetime. The issue is this is not just a statistic, it’s a reality, and if we leave it to others it will never get addressed. The impact investment generated from these events will support the work of research into cancer.
How:
Travel Out There will donate all income generated from their monthly talks to Supportmark. Through the commitment to carry a Supportmark all money raised will go directly to the Institute for Cancer Research (ICR), the largest biometric research institute in Europe focussed exclusively on cancer research.
By defining a more simple and striking purpose, we are confident this will help, not only our clients, but also Travel Out There to attract and retain the best talent.
