The Power of Games

Gamification is a word that has been on everyone’s lips the last few years and yet we have probably just seen the beginning of it. Experts even claim that gamification is the biggest thing since Social media!



It is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems. The technique is built around the fact that it engages human’s natural desire for competition, achievement, status, self-expression, altruism and closure.



It is estimates that the overall market for gamification tools, services, and applications will reach  $5.5 billion by 2018 (M2 Research) and that 70% of the world’s 2000 biggest companies will have deployed at least one gamified application by the end of this year.

Gamification can be applied to almost any area, at the work place to increase employee productivity, in marketing and customer retention, improving engagement on website and for schools and education purposes just to mention a few. Basically gamification helps to make fun tasks even more fun and turn boring tasks into entertaining and engaging ones.


At Travel Out There we have adopted gamification to create interactive sightseeing and fun team building activities. You can read more about our City Code Game in our previous post. Another example of a gamified- team building activity is our City Snakes and ladders. 



Do you remember the board game Snakes and ladders? Now imagine that the game-board is the city centre, game fields are virtual locations around you and game pieces are real people.  The game is all about getting from start to finish with as few steps as possible.

Game fields have the ladders and snakes attached to them. Instead of throwing the dice players answer a question at every field they stop at. Right answer moves the team forward and wrong backward.

If the team knows all the answers they can actually plan their way to finish by just answering right and wrong as needed.  That is, if they know all the answers. You only see the question when it is time and place to answer them.




Not only with the interaction and game elements of this activity help to engage all your employees, the team building outcomes of this game are also plenty.


  • Plan your route
  • Implement your plan
  • Review when something goes wrong
  • Define effective processes to solve the problems
  • Discover the power of a common team language
  • Respond quickly and efficiently to change in order to win the overall challenge
  • Increase effective communication
  • Improve team effectiveness



  • Highlight focus and commitment
  • Empower individuals
  • Set team standards

Our team building activities can also be customized to fit your wishes, so if you have any favorite board game that you would like to try out like this, let us know and we will do our best to make it happen!

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austin (141 Posts)