Travel Out There Tip 2 – Destructive Innovation

Travel Out There Tip 2

This week we take a look at Destructive Innovation. Can one over innovate an idea, product, service or even a business to the point where it becomes destructive?

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Transcript from video

Can one over innovate an idea, product, service or even a business to the point where it becomes destructive? I learnt very early on at school during an art class it is important to leave some  ‘paper white’ on your painting to help it breathe! Overworking the painting, striving for perfection often had dire consequences.

More often than not – Tech Start Ups correlate their ‘success’ by how much funding they have secured to pay for extra co-working desk space for development.

But questions i would recommend team to ask themselves;

Are we losing touch with users / end customer’s needs and wants?

Are we creating products, features and services that we think would be great but our clients are not that bothered by?

Are we trying to scale our product for the mass rather than finding our niche and loyal customer base, our fans who we should care about serving most attentively….talking and most importantly listening to?

Who are our star customers – and how can we serve them best?

Perhaps this extra funding might be better spent in engaging with our current client base and letting them give an insight in to what is important?

When to stop developing and begin engaging?

Check out our Travel Out There Tip 1

austin (141 Posts)