In this week’s Travel Out There tip we talk about the importance of Experiencing something to Believe it.
In this current world – aiming to pull people to your product or brand is vital. The days of push, push, push and sell, sell, sell are over. Instead the era of experiencing has begun!
Transcript from the video
Over the weekend, I had the joy of walking round a very sunny Berlin with my wife and son. Henry was absolutely captivated by the experience of making huge bubbles with magic wands. Look, look, look he kept reiterating – bubbles bubbles bubbles as he was spinning round with his wand.
This got me thinking that even at the age of 2 – ‘experience selling’ is one of the the best forms of marketing. If i was to have seen these magic bubble wands with an image of a huge bubble in a toy shop or advertised on tv they would have had no interest to me. The fact that my son was transfixed and enjoyed the experience of actually playing with the toy – now that is a different matter.
In this current world – aiming to pull people to your product or brand is vital. The days of push, push, push and sell, sell, sell are over. By giving free use, demos, of give-aways to ensure your product is experienced by your target market consciously or subconsciously creates a sense of appreciation and value for both parties.
The producer gains feedback and insights in to users behaviour and the consumer feels grateful and often obliged to purchase from the experience. A relationship is formed.
Think of free cheese giveaways in supermarkets or the opportunity to have a 1 month trial. At Riga United we are giving 2 training sessions free as a honeymoon period before players have to begin paying.
The key question comes down to how much can you afford to give before you get? But i can assure you that it will a lot cheaper than many of the paid marketing channels out there!